How to use the Markup Calculator
Enter the unit cost and markup and the result appears straight away. Everything runs in your browser, so nothing you type is uploaded.
The formula
Price = cost × (1 + markup rate); gross margin = profit ÷ selling price.
Examples
- Cost 60 with 40% markup
Selling price: 84 Gross profit: 24 Gross margin: 28.57%
- Cost 12.50 with 100% markup
Selling price: 25 Gross profit: 12.5 Gross margin: 50.00%
- Cost 400 with 25% markup
Selling price: 500 Gross profit: 100 Gross margin: 20.00%
Limitations and assumptions
Results are estimates for general information. Check assumptions and inputs before relying on them.
Frequently asked questions
How do I calculate markup?
Price = cost × (1 + markup ÷ 100). Markup % = (price − cost) ÷ cost × 100.
Markup versus margin?
A 40% markup gives a margin of 28.6%. Margin divides profit by the price, markup by the cost.
What markup should I use?
Enough to cover overhead and leave the profit you need after discounts.
Can I work backwards from a price?
Use the markup percentage calculator.