InovoTools
A little help, well organised

SEO Tools

Write better titles and descriptions, preview search snippets, build tracking links and check campaign numbers such as conversion rate, cost per click and return on ad spend.

1–24 of 35 tools

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SEO & Marketing

Ad Frequency Calculator

Ad Frequency Calculator for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Affiliate Commission Calculator

Affiliate Commission Calculator for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Canonical URL Builder

Canonical Url Builder for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Content Word Count Checker

Content Word Count Checker for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Cost per Click Calculator

Cost Per Click Calculator for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Cost per Lead Calculator

Cost Per Lead Calculator for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Cost per Thousand Impressions Calculator

Cost Per Thousand Impressions Calculator for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Email Click Rate Calculator

Email Click Rate Calculator for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Email Click to Open Rate Calculator

Email Click To Open Rate Calculator for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Email List Growth Calculator

Email List Growth Calculator for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Email Open Rate Calculator

Email Open Rate Calculator for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Email Preview Text Counter

Email Preview Text Counter for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Email Subject Line Counter

Email Subject Line Counter for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Flesch Reading Ease Calculator

Flesch Reading Ease Calculator for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Follower Growth Rate Calculator

Follower Growth Rate Calculator for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Heading Structure Checker

Heading Structure Checker for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Keyword Density Checker

Keyword Density Checker for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Keyword Frequency Checker

Keyword Frequency Checker for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Keyword Prominence Checker

Keyword Prominence Checker for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Landing Page Conversion Calculator

Landing Page Conversion Calculator for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Lead to Customer Rate Calculator

Lead To Customer Rate Calculator for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Meta Description Length Checker

Meta Description Length Checker for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Meta Title Length Checker

Meta Title Length Checker for practical everyday workflows. Enter the requested values to get a clear result.

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SEO & Marketing

Readability Score Estimator

Readability Score Estimator for practical everyday workflows. Enter the requested values to get a clear result.

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About SEO Tools

This collection has 35 ready-to-use tools for seo tools. Every tool runs in your browser, so the numbers you type are not sent to a server. Each page explains what to enter, shows the formula or method behind the result, and gives worked examples you can compare against your own figures.

Results are estimates for planning and comparison. Where rates, thresholds or rules change from year to year, the tool page states the tax year or assumptions it uses. Check them against an official source before you file, pay or sign anything.

Popular here: SEO Meta Tag Generator, UTM Link Builder, Robots.txt Generator, XML Sitemap Generator, SERP Snippet Preview, Keyword Density Checker, Meta Title Length Checker, Meta Description Length Checker.

SEO Tools FAQ

How is conversion rate calculated?

Conversion rate = conversions ÷ visitors × 100. Use the same date range and traffic source for both numbers.

What is the difference between ROAS and ROI?

ROAS divides revenue by ad spend. ROI subtracts all costs first and divides the profit by those costs.

Do these tools connect to my analytics?

No. They calculate from the numbers you type in, in your browser.