How to use this tool
Enter the successful outcomes and total opportunities and the result appears straight away. Everything runs in your browser, so nothing you type is uploaded.
Formula
Conversion rate = successful outcomes ÷ total opportunities × 100.
Example
120 successful outcomes from 1,000 opportunities equal a 12% conversion rate.
Prepare your inputs
Count successful outcomes inside the same population and observation window as total opportunities. Outcomes cannot exceed opportunities.
Understand the result
The ratio describes this cohort only. Comparing rates requires consistent attribution, eligibility and time windows.
About this version
This page uses a shared calculation method. Industry and country labels provide a browsing context; they do not change the formula or imply specialist or local regulatory validation. Currency labels do not perform currency conversion.
Limitations and assumptions
Use a consistent denominator and define what counts as a successful outcome. Detailed content, accessibility and edge-case review remains ongoing.